The essence of the ART Collection is taking roots of long-ago felled trees and turning them into one-of-a-kind award-winning designs. We find the beauty of nature in its rawest most organic form and celebrate all of the imperfections. The magic comes from how each piece is selected considered cut and finished.
We literally walk through the jungles of Northern Thailand with a convoy of artisans and even a decommissioned fire truck in search of colossal stumps of felled trees. They unearth the roots and power-wash the sediment out with the firetrucks hose.
The artisans then judiciously cut the roots into console and coffee tables sculptures live-edge dining tables and other designs. The carvers know the best way to yield the most product from each stump much like how a diamond expert considers the best way to cut a rough stone.
We wanted to bring to market a collection of never-before-seen furnishings. True works of art that celebrate nature all with a story behind it which our customers have come to expect from us. This collection is successful on many fronts. The pieces are stunning.
The story has resonance. We support local artisans in the communities we work with around the world. We bring sustainable woods to the international marketplace. We work with the Thai government to source from land they sanction when there is a required clearing for roads and other infrastructure. And when we unearth the roots in particular we are cleaning up the land to allow for farming schools hospitals and other needs. Who else could take colossal roots at times weighing over a ton and turn them into high end furnishings?
That is our competitive advantage. We want to bring to market those items that are unusual often never before seen and celebrate them in their most natural state. Thus the Collection was born.
The results were beyond what we could have hoped for. The ART Collection has been a roaring success. Our customers are so thrilled to have access to such a unique offering. We have established a new market and became leaders in the live edge category over the past decades.